Team
A small core team, a large crew on the weekend itself, and a handful of roles still open.
The core
Coffee Festival Europe is produced by Content Agency UG. The core team runs year-round; the festival crew is assembled per edition from people who have worked the hall before.
Festival Director
Muhammed Danaci
Owns the programme, the partners and the final call on everything in the hall.
Partnerships
Coming soon
First reader of every partner and sponsor application, and the person you keep talking to afterwards.
Exhibitor Operations
Coming soon
Hall plan, build-up, the exhibitor manual, and whatever goes wrong at 6am on the first day.
Programme & Stages
Coming soon
Workshops, cupping tables, championship schedule and everyone who stands on a stage.
Communications
Coming soon
Press, social, the newsletter, and the answer to anything a journalist asks.
Production & Design
Coming soon
Everything you look at: signage, the site, the printed matter, the way the hall reads.
These roles are filled before the launch
The remaining roles are being filled now. We would rather name them once, correctly, than put a stand-in here — so the card shows the job and not a placeholder name.
Working with us
We hire per edition and keep people between editions where we can. If you have worked a festival hall before — production, hospitality, stage management, front of house — write to us with what you did and which edition it was.
How we work
A small team and a lot of people for four days
A festival of this size does not run on a large payroll but on a small core plus a lot of people who join for four days: stand construction, technical services, security, cleaning, logistics. Most of them come from the city the festival takes place in — not on principle but because you cannot sensibly import those trades.
How we work
Four points that apply to everyone
This is not a mission statement but a description of how decisions actually get made. Anyone working with us should know it beforehand.
Coffee decides, not budget
The floor is allocated on quality and variety, not on willingness to pay. It costs us money and it is the reason the festival looks the way it does.
Figures come out
Attendance, exhibitors, reach, quantities — including the values that do not flatter us. A location that only shows its good numbers has bad ones.
Commission regionally
Stand construction, technical services, security, cleaning and food come from the region of the venue. That is the part of the budget that actually stays in the city.
No announcement without a signature
Neither partners nor dates nor prices are named before they stand contractually. Not even when the conversations are going well.
The team in figures
Small enough that everyone knows everything
A festival this size is not made by a department but by a few people who can call across a table to each other. That has limits — and it has the advantage that no enquiry disappears between two remits.
12
Years of festival
From the first hall in İstanbul to preparing for Dortmund.
4
Locations at once
Four cities in Türkiye run in parallel, with the same core team.
3
Working languages
Turkish, English, German — every enquiry is answered in its own language.
1
One contact per subject
No shared inboxes. Whoever writes gets a name back.
Reaching us
One inbox per subject.
Four addresses, each read by the person whose job it is. Write in English, German or Turkish — you get the answer in the language you wrote in.
General
Visitors, accessibility, anything that does not fit the other three. Read every working day, answered within two.
Partners and sponsoring
Partnership formats, category exclusivity, anything with a budget attached. First reply within 24 hours on working days.
Exhibitors
Rates, stand questions, the exhibitor manual and everything between application and build-up. First reply within one working day.
Press
Interviews, accreditation, assets and anything on a deadline. Say the deadline in the first line and it is treated as one.